Soothe streamlines hiring and reduces time-to-hire by 80% with Fountain
Results
80%
200
When Soothe, a leading marketplace for on-demand wellness services, first partnered with Fountain, they faced significant challenges in their hiring process.
Soothe was struggling with a long time to hire driven by delayed verification times and a fragmented applicant experience. The delays were directly affecting their bottom line. They needed to onboard 200 new Providers each month, and any small delays in the process could lead to not having enough Providers to meet demand.
“Before, our time to hire was 16 to 20 days,” explained Rachel Lawson, Senior Manager Network Operations, who oversees Soothe’s Provider Network. “We had a lot of challenges with verifications and licenses taking days to complete, as they were handled in separate steps.”
Streamlining the process
Determined to improve the process, Rachel and her team turned to Fountain to streamline their workflows.
First, she used Fountain’s robust analytics capabilities to identify which stages of the process were taking a long time and what the root problems were.
“I think the applicant table in Fountain has been one of the best things,” said Rachel. “The way you’re able to view these applicants and segment them has been extremely helpful.”
By starting with analysis, Rachel was able to identify the biggest bottlenecks in Soothe’s hiring process. First, she found that applicants were spending a lot of time on verifications. Soothe’s old hiring workflow required applicants to jump back and forth between various systems to complete verifications throughout the process.
This fragmented experience led to high drop-off rates and inefficiencies for the Soothe team. Rachel was easily able to integrate the vast majority of the verification steps seamlessly into Fountain, enabling applicants to use a single interface during the hiring process.
“When you think about an applicant’s perspective, going on their phone, and hopping back and forth and then waiting, it’s a lot to expect them to stay engaged. Removing some of those extra stages and moving verifications into Fountain was a big improvement. It’s been a smoother flow. Everything’s a little quicker, keeps them moving forward.”
I think the applicant table in Fountain has been one of the best things. The way you're able to view these applicants and segment them has been extremely helpful.
Flexibility is key
Rachel and her team also identified the need to give applicants flexibility in the hiring process. Applicants were being forced to have a phone call interview. Many would drop off at that stage and not book the call. To help applicants move forward quicker and smoother, Rachel modified her Fountain workflow to give candidates the ability to bypass phone interviews if they preferred.
She also leveraged Fountain’s mass communication features to efficiently reach out to the Soothe provider network. This has been particularly useful for re-engaging providers who have been inactive, as well as promoting new opportunities.
Rachel uses an app called eduMe to provide educational training at specific steps in the process. Fountain’s ability to easily integrate third-party apps enabled Rachel to leverage eduMe at specific steps in the process. The status of these trainings was automatically added to the relevant stages in Fountain, providing Rachel with a complete picture of how applicants were progressing.
Fountain’s analytics enable me to break down the hiring process to see what exactly is taking the longest and how to improve those steps.
Soothing results and a bright future
The partnership between Soothe and Fountain resulted in a drastic decrease in time to hire, dropping from 16-20 days to just 3-4 days. This enormous amount of time saved enabled Soothe to grow their Provider supply as needed. They are now able to meet demand and provide the best experience possible for their customers.
“Fountain’s analytics enable me to break down the hiring process to see what exactly is taking the longest and how to improve those steps,” said Rachel.
Soothe plans to continue leveraging Fountain’s capabilities to enhance their provider experience. By streamlining hiring and onboarding, they can focus on activating and engaging their network via Fountain to deliver exceptional wellness services to their customers.
